Elements for digital trust 

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Big data is on the rise and digital transformation has accelerated by leaps and bounds, affecting organizations of all walks of life and sizes.

As the countries go digital and its economies go global, react to the need to maintain their secure data. At the same time, companies are working to ensure that they are prepared for the future. 

Generally, have appropriate measures and strategies, covering all business aspects, will lead to greater credibility and trust on the part of the company's stakeholders.

This means evaluating your IT infrastructure, making sure it's up to date with new technologies and software updates. It also means making sure they have a clear plan to protect against cybercrime. It also implies taking measures to guarantee compliance with current regulations in relation to the protection, use and storage of data. All these are basic measures that can (and should) be taken to generate certainty in users and clients, confirming that the necessary security is being implemented to maintain their protected confidential information.

There are five key steps that companies can give to comply with regulations and generate trust in consumers: 

Keep invaders out

The philosophy of "zero trust" It says that every connection, every device, must be checked before it is allowed to enter your network. Be skeptical, curious and thoughtful when checking these things out - you don't want to miss a thing!

Manage supplier risk

Before working with a new provider, ask if they have a reliable supply chain: If something goes wrong with one of your suppliers, are they prepared? This will help you avoid being caught off guard by an unexpected security breach or hack.

Respect data rights

The consumeorers are demanding more control over their data than ever before. In the midst of so much advertising bombardment and phishing campaigns by cybercriminals, customers want to make sure they can withdraw their data at will when they decide enough is enough. Companies that respect privacy, control and transparency will win in this new world order.

be transparent

The transparency goes beyond compliance with disclosure standards; means taking appropriate measures to protect the customer data and respect privacy whenever possible. It is also essential to keep customers informed about how their data is used and the steps that will be taken to protect it. Also offer extra protection measures to users, explaining how and why to use it, is also a possibility that will increase trust in the provider. Companies that embrace transparency as part of their culture will find themselves well-positioned for success in this new era of business transactions.


Via security certifications under international standards, such as ISO/IEC 27001 or System and Organization Controls (SOC 2) in North America, among others, companies can demonstrate to their customers, suppliers and other interested parties, their commitment to maintaining a Zero policy Trust, transparency and data sovereignty. In addition, it will provide support that the measures taken are under the approved cybersecurity standards, improving their perception by the public.

raise awareness

Establish or strengthen in each organization a user training and updating program regarding cybersecurity and data protection. This will send a reassuring message to customers by reaffirm the commitment to security and privacy at all levels of the company.

get ready

understand how the differents areas of the company are exposed to cyber risks and what would be the impact if these materialize. This will allow you to develop a action plan that makes it easier for you to prepare for and recover from a cyberattack.

The digital economy it is growing rapidly and with it increases risk exposure for both businesses and consumers. The digital trust has become more important than ever as people seek the assurance that their data will be protected when use multiple devices or services across multiple platforms. 

Added to this is the fact that the cyberattacks come in a remarkable increase, targeting companies of all sectors and sizes, in search of a main objective: information theft. These types of incidents generate fear and loss of confidence on the part of customers., affecting the reputation of the company.

Additionally, the lack of trust can lead to a breakdown in communication that can have serious consequences on operations and the cost effectiveness of the organizations. As the principles of digital trust mentioned above, to ensure a positive customer experience and drive measurable results, companies must build and maintain a foundation of trust across all of their customer and partner interactionss. ANDThat is why it is essential to adopt of these aspects within the policies and business strategies of each company.

It is also essential create habits focused on protection and good digital security practices, to ensure that the entire company is aligned around data privacy.

When creating a digital trust culture in your organization, it will make the data security be something natural. Have adequate digital trust in sor organization will make the job of a hacker be more difficult and sour clients feel safe and confident in their processes. Plus, you'll have peace of mind knowing you've taken the right steps to keep your business running while protects your infrastructure and critical data from cyber threats looking to ruin your reputation. 

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